100 ways to kill an idea.

nix 50 ways to leave your lover …

was genau die gruppe der adholes macht und will, hab ich noch nicht rausgefunden. aber über sie bin ich auf einen beitrag gestoßen, bei dem sich (fast?) jeder kreative verstanden fühlen wird.

http://www.changethis.com/32.04.100WaysKillConcept

hier ein auszug:
1. the boss won’t go for that.
2. the lawyers won’t go for that.
3. the accountants won’t go for that.
4. the client won’t go for that.
5. the salespeople won’t go for that.
6. the investors won’t go for that.
7. So and so won’t like it.
8. It’s not us.
9. It won’t fit into our system.
10. We’re not ready for that yet.
11. I don’t think it will work.
12. I don’t understand.
13. Do you understand?
14. Will anyone understand?
15. What will they think of next?
16. It’s politically incorrect.
17. It’s too complicated.
18. It’s too late for that now.
19. It’s too expensive.
20. We’ll lose money.
21. Why?
22. What!?
23. Who says?
24. nobody will want that.
25. Where are you coming from?
26. It can’t be done.
27. Have the committee review it.
28. Let’s do more research.
29. Let’s take a vote on it.
30. Let’s play devil’s advocate.
31. I’ve never heard of such a thing.
32. We’ve already tried that.
33. that’s been done before.
34. It’s not how we do things here.
35. We’ve never done anything like that.

und die liste geht noch weiter …
angst ist dabei wohl ein grundlegender hinderungsgrund:

WHAT PEOPLE REALLY MEAN TO SAY, BUT WOULD NEVER OPENLY ADMIT IS…
THEY ARE INNATELY AFRAID. AFRAID OF ANYTHING THAT IS NEW, IMPROVED, UNIQUE,
DIFFERENT AND/OR BETTER (ANYTHING THAT ACTS LIKE A CATALYST FOR CHANGE)
AND/OR THINGS THEY ARE NOT FAMILIAR WITH AND/OR ANYTHING THAT ANNOYS,
THREATENS, OR HARMS THEIR EGO, STATUS, POWER, OR LIVELIHOOD.

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